Your Guide to Trustworthy AI & Secure Tech Practices
Data privacy by Design

Data Privacy by Design is a proactive approach to protecting personal data by embedding privacy principles into the design and operation of systems, technologies, and business processes from the very beginning—not as an afterthought.
Here’s what it means in practice:
Core Principles of Privacy by Design:
- Proactive, not reactive: Prevent privacy issues before they happen.
- Privacy as the default setting: Personal data is automatically protected (e.g., no tracking unless the user opts in).
- Privacy embedded into design: It’s built into the system architecture, not bolted on.
- Full functionality – positive-sum, not zero-sum: You can have both privacy and functionality—no need to sacrifice one for the other.
- End-to-end security: Data is protected throughout its entire lifecycle.
- Visibility and transparency: Systems are open to independent verification.
- Respect for user privacy: User-centric, with strong privacy defaults and user-friendly options.
This concept is especially important in modern product development, software design, and legal compliance (e.g., GDPR actually requires “data protection by design and by default”).
Would you like an example of how a company might apply Privacy by Design in a real-world app?



